We have undertaken research for a wide range of different organisations. These include...

Below you will find a number of case study examples of our work. To view more examples click on the relevant case study category.

Choosing a marketing message

Healthcare Research

Our client, a major healthcare company, wanted to create a new marketing campaign aimed specifically at the UK healthcare professional market. Research was required to better understand the market and improve the relevance of any marketing activity.

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Evaluating the business benefits of government scheme

Public Sector Research

To undertake a longitudinal evaluation with businesses who had registered with CompeteFor, the free service that enabled business to compete for contract opportunities linked to the London 2012 Games and other major public and private sector buying organisations...

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Helping optimise the sales experience

Customer Experience

A major homeware retailer wanted to better understand customer perceptions of its regular sales promotions and to gain a fuller understanding of how it compared with its competitors on key customer measures such as price, range and service.

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Improving UK export support

Impact Evaluation

UK Trade & Investment needed to develop a robust and comprehensive mechanism to monitor the impact of the export support it provides to UK firms. A key challenge was the need to provide consistent and comparable data for a wide range of different support services and from a diverse variety of business types.

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Measuring the cost of gas supply interruptions

B2B Research

Ofgem was considering introducing Value of Lost Load (VoLL) as part of their review of gas supply security. To do this, they needed to establish the value/price that customers place on the continuity of their gas supply.

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Developing a baby category strategy

Shopper & Retail Research

Our client, a major global brand, needed to improve its understanding of how mums shop for baby change-time products in the UK. There was a need to prioritise in-store and out-of-store communication and marketing spend in order to refresh their category strategy for the next 5 years.

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OMB Research played a crucial role in the successful completion of this major evaluation study. Their expertise in survey design, sample selection and final database preparation for analysis was exemplary. Without their patient professionalism we would certainly not have been able to deliver this evaluation on time and with complete confidence about the quality of the firm-level data.

Kingston Business School

OMB Research offered a professional and timely service that delivered on our stated study expectations.

Roche Diagnostics

We were very satisfied with the work you did for us and I think that of all the survey consultants I have ever worked with, you provided the best and most professional all-round service.


We are pleased with the survey and think it is a very good piece of work. Thanks to Gemma and Michael for running a very professional survey for us.

Paula Hempstead, TfL

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