Healthcare Research
Our client, a major healthcare company, wanted to create a new marketing campaign aimed specifically at the UK healthcare professional market. Research was required to better understand the market and improve the relevance of any marketing activity.
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Public Sector Research
To undertake a longitudinal evaluation with businesses who had registered with CompeteFor, the free service that enabled business to compete for contract opportunities linked to the London 2012 Games and other major public and private sector buying organisations...
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Customer Experience
A major homeware retailer wanted to better understand customer perceptions of its regular sales promotions and to gain a fuller understanding of how it compared with its competitors on key customer measures such as price, range and service.
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Impact Evaluation
UK Trade & Investment needed to develop a robust and comprehensive mechanism to monitor the impact of the export support it provides to UK firms. A key challenge was the need to provide consistent and comparable data for a wide range of different support services and from a diverse variety of business types.
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B2B Research
Ofgem was considering introducing Value of Lost Load (VoLL) as part of their review of gas supply security. To do this, they needed to establish the value/price that customers place on the continuity of their gas supply.
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Shopper & Retail Research
Our client, a major global brand, needed to improve its understanding of how mums shop for baby change-time products in the UK. There was a need to prioritise in-store and out-of-store communication and marketing spend in order to refresh their category strategy for the next 5 years.
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