Privacy Policy

How and why we process your data

This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are. 

OMB Research is a market research agency registered in England with company number 5190956. You can verify we are a bona fide market research agency by calling the Market Research Society (MRS) on Freephone 0500 396 999.

As a market research agency we are required to handle individuals’ personal data such as contact details as well as information (which may or may not be sensitive) that we collect from respondents during surveys. We collect information by conducting surveys online, via telephone, face-to-face and by post.

We will only collect personal data about you that is relevant to the purpose of the particular survey we have contacted you about. Personal data means your name, address, email address, telephone number or online identifier. Personal data can also include (but is not limited to) information about your age and gender, race or ethnicity, your religion or beliefs, political opinions, trade union membership, and health.

We will protect the confidentiality of your information in accordance with our normal data handling procedures and all legal requirements. We will not use it for any purposes other than those which are set out in the surveys and in this Notice. In addition to our ongoing commitment to meet the General Data Protection Regulation (GDPR), as members of the MRS, we abide by their Code of Conduct and take the processing of data very seriously. We are committed to keeping personal data secure and take all reasonable technical and organisational measures to protect personal data from loss, misuse or alteration. Only authorised OMB Research employees and contractors or partners carrying out authorised business functions are allowed to access data or databases held by us. All data is processed within the European Economic Area (EEA) and no personal data is transferred to countries outside the EEA without your explicit consent.

We carry out independent market and social research on behalf of our clients and will act as both a data processor and controller, depending on the nature of the project. You will have been invited to take part in a survey through one of the following routes:

  • - You have a relationship with our client and they have provided us with your details for the purpose of conducting this research survey;
  • - We have purchased your contact details from a third party, such as a legitimate database provider or a market research panel company, who have permission to sell us your details for the purpose of conducting research;
  • - Your telephone number or address was randomly selected to take part in the survey (this means that when we first contacted you we had no personal data about you or anyone in your household).

The legal basis for OMB Research to process data will vary on a project by project basis, but will usually be:

  • - Informed consent of the data subject e.g. agreeing to be contacted for market research purposes;
  • - Legitimate interests of the client in contacting relevant organisations in order to achieve a representative and sufficiently large sample for the purposes of the survey
  • - Research that is viewed as being in the public interest.

The information we collect, which may include your personal data, will be used in the following ways:

  • - For market research purposes: this includes carrying out analysis and producing reports on behalf of the client who has commissioned the survey;
  • - For quality control purposes: we may telephone you to check that the interviewer conducted the interview in a professional and polite manner;
  • - To provide you with survey research results if you request them when offered;
  • - Provided you have given consent, to recontact you about a follow-up survey.

Survey results will usually be reported back to our clients in an anonymised format. If the client wishes to see personal data that we have collected during the survey, we will ask for specific consent for this at the end of the survey. The information we collect will never be sold on to third parties or for any other purpose than detailed in the survey.

We may share your data with a third party purely for the purpose of delivering market research services we cannot provide ourselves. We will have a contract in place with any third parties to ensure your personal data is protected from unauthorised use or disclosure. As a minimum these contracts require contractors and partners to keep any information we provide to them confidential; they are not permitted to use this information for any purpose other than to carry out the services they are contracted to on behalf of OMB Research.

We only keep your information for as long as is necessary to support the survey and findings. In practice, this means that once we have satisfactorily reported the survey findings to our client, we will keep your personal data for a maximum of 12 months after the completion of the project (unless you have agreed to participate in follow up research for which the timeframe will be specified); once deleted we will no longer hold any copies. If, at any time, you withdraw your consent to our processing your personal data, we will delete your personal data at that point and no copies will be held by OMB Research.

Co-operation in market research surveys is voluntary at all times regardless of what the survey is about or who our client is. You are entitled at any stage to ask that your personal data, or part or all of the record of your survey responses, be destroyed or deleted and we will carry out such a request. This can be requested during the interview itself or afterwards. You have the right to access any personal data that we process relating to you. We may ask for verification of your identity before releasing any information to you.

You have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO) if you have concerns on how we have processed your personal data. You can find details about how to contact the Information Commissioner’s Office at or by sending an email to: 

Contact us:

If you have any questions about this Privacy Notice or want to contact us about a survey you have participated in then please email or call 01732 220572

Any updates to our Privacy Policy in future will be posted on this page.

Last updated: 24/06/2021

Want to work together?

To find out more about what we offer, discuss your research needs
or even just to sound us out about any research issues you may have...

contact us today