We have a rigorous and uncompromising approach to unearthing insight and applying it to a wide range of business issues.

This means attention to detail at all stages of the research process, whether this be providing cutting-edge strategic thinking, project management or simply processing sample records.


We are a small and tightly-knit team, which guarantees senior level involvement in everything we do. Senior team members work 'hands on' at every stage of the research process, whether this is a board level presentation, project design, fieldwork or analysis. This level of senior involvement is at the heart of our philosophy, and underpins our commitment to deliver great quality, tailored insights to every client on every project.

Attention to detail

We pride ourselves on approaching every aspect of a project with dedication and rigour. From proposal to debrief, we never cut corners. We give every task the time and consideration it deserves, in order to deliver the highest possible quality to our clients. This ethos drives everything we do, and is why our clients come back to us again and again.


We are not constrained by methodology. Our approach to every project is based on the needs of our clients, not on accepted norms or taking the 'easy option'. We work in close collaboration with clients to ensure the most appropriate means of generating insight, and the most effective way of communicating those insights.


Our approach is driven by a desire to answer the business challenges of our clients. We know that this can mean making bold suggestions about their strategies. Our experience, expertise and confidence in the quality of our data enable us to do just that.

Our clients welcome our ability and willingness to think beyond individual projects and provide a true partnership approach to decision-making.


We approach each project with no preconceptions and design a methodology that best suits the client's needs. This could include one or more of...

  • Computer Aided Telephone Interviewing (CATI)
  • Teledepths
  • One to one depth interviews
  • Semi structured executive led inteviews
  • Computer Aided Web Interviewing (CAWI)
  • Mixed methodology
  • Focus groups / triads
  • Mystery shops
  • Observations
  • Placement diaries
  • Desk research

Want to work together?

To find out more about what we offer, discuss your research needs
or even just to sound us out about any research issues you may have...

contact us today