We have helped many retailers and brands to stay relevant and make clear and *impactful decisions* about range, layout, promotion and merchandising.
We understand that shopper journeys are complex and unpredictable, and often start outside the store, or away from the web. Therefore, we always approach any shopper project in a broad and holistic manner, using a mix of methods (direct, observational or consumer-led) to uncover insights which help our clients target their activities appropriately.
In store observation, video, photography and real time data capture (via blogs, video diary etc.) enable us to create a rich, detailed understanding of shopper behaviour and needs.