We don't believe in 'black box' solutions. Rather, we believe that understanding our clients, their customers and their market is the key to designing the most effective approach. Every project is unique and tailored to suit the specific needs of the client. We work in close collaboration with our clients to establish key metrics which are relevant to their business and, critically, reflect the needs of their customers.
Our experience in this area enables us to recommend the most appropriate methodologies, design the most effective sampling approach and draw-up the most relevant metrics. We are not constrained by established techniques or methods. Whether it be telephone interviews, online surveys or deep-dive qualitative diagnostics, we always recommend the approach that best fits our clients needs rather than the 'easy option'.
We believe that measuring customer experience is only worthwhile if it results in real improvements to service delivery. We help our clients achieve this not only through careful and considered project design, but also through highly effective communication of the findings. Our outputs are always action-oriented and often tailored to the differing needs and priorities of specific teams. We build strong partnerships with our clients, often attending internal strategy meetings and facilitating action-planning workshops.