Our client, a major healthcare company, wanted to create a new marketing campaign aimed specifically at the UK healthcare professional market. Research was required to better understand the market and improve the relevance of any marketing activity.
To best address our client’s objectives we developed a mixed mode approach. We conducted initial telephone interviews with healthcare practitioners to measure awareness and use of our client’s products and those of its competitors. Following this, respondents were invited to complete an online survey where they evaluated potential visuals and messages for the proposed marketing campaign.
Working closely with our client, we used the survey data to put forward strong recommendations as to the most suitable images and messages for the target audience.