Researching businesses of all sizes and sectors is a daily undertaking for us. Whether it be large-scale quantitative surveys, workshops/focus groups, online communities or on-site visits and observation, we draw on our experience and apply it in creative ways to overcome the specific challenges of each project.
Businesses are not homogenous, and their attitudes and behaviours are influenced by a wide range of factors. These are not limited to tangible characteristics such as size and sector, but also include more elusive attributes such as management mindset, company culture and ambition. We design our research with this diversity in mind, combining innovative thinking with years of experience to reveal a genuine and accurate picture of our clients' target markets.
Both our executive team and field resources have extensive experience of engaging with business people at all levels, from CEOs, judges and senior consultants through to frontline staff or small business owners.